I’ve blogged before on how important I believe titles to be. Not that I’m always great at them, myself. But I hadn’t given much consideration to the title of advertising.
I recently received an email from the temporary agency where I have been working for months now. The subject of the email? “Christine, you messed up.” My stomach sank. Yes, I am a nervous Nelly, but I defy anyone who has been dependent on temporary employment for any length of time to not get a tad nervous with that subject line. Why had they emailed me? Why hadn’t they called me? What was wrong?
When I clicked on it, I saw the entire title was : “Christine you messed up at work, now what?” They were advertising a blog post on the company website. It was really nothing to do with me. After scanning the link to make sure, I trashed the email. I had no interest in the post, although I might have liked it before this. All I wanted after that fright was some serious chocolate.
But I wonder, how often do we turn people off from reading our stuff in just that way? Do we get too short with our tweets ? Let email truncate things? It’s worth looking into.