Recently one of my publishers wrote a group email about links on our websites to sell our books. She has special banners for each genre. And the idea is that we should include those on our websites with the link to Amazon.
I don’t mind selling my book that way. It seems easy enough and it’s one of the reasons I keep a website along with a blog. But other ways of selling my books are…harder.
A couple of years back I went to Wyoming author’s day. That day was difficult because it was just part of the fair. People were there to do the kinds of things they do at fairs, eat fried stuff and ride rides that make the fried stuff seem like the mistake it probably was. And we authors were in a building in the middle of this, by ourselves sitting at tables with our books. People came through because they wanted to see what was in the building or to go to the bathrooms, or just to get out of the sun for a minute and were a little surprised to see us. My son helped me by giving out bookmarks, or maybe it was fliers and asking folks if they liked mysteries. I sold a couple of books and went on a couple of rides myself after the writers all went home. But it was a long afternoon.
A year or two after that, I did one of the Wal-mart deals where they put authors in the aisles. I forget why. They may have been promoting literacy. Another long afternoon of startled people who didn’t really expect to find authors in the women’s underwear section or wherever I was. No son there to hand out bookmarks.
So I tend to believe that it is hard to sell books when folks don’t expect to see you. So I was surprised to see a post on MurderMustAdvertise by author Susanne Alleyn saying that she has had some success selling her books at her own yard sales. She sells at a bit of a discount and says her best line seems to be “Signed first editions by an almost-famous author!”
I’m willing to try anything once–and I have as much junk that could go in a garage sale as the next person, but I’m not convinced. Wouldn’t that tend to make folks think your books were…I don’t know…junk?
What do you think?