Telling people all about your book in a couple of short lines is called an elevator statement – in other words, can you tell them before they have to get out of the elevator. Reviewers want it, websites want it, the book needs one for its cover and, face it, people ask you all the time and they don’t have 20 minutes to spare.
As a writer and a marketer, I feel I should be able to do this. Still my ego gets in the way. I have spent years and tears on these books and you want me to sum all that up in just a couple of lines. Well, yes, they do.
I have tried the old and true methods:
- finding the thing that makes your book different from others in its genre
- finding the one thing your main character really cares about
- thinking of tags for a website and making a sentence out if those
- Saying one line in the book that really typifies the story and why