In my never ending search for a way to market my mysteries, I keep coming across the concept of branding. The idea seems deceptively simple yet I find it hard to narrow it down to one sentence. Part of it seems to be that everything you do should be done with the idea of getting your name out. So use your name.
Are you on Twitter as Reader, on Dorothy L as Agatha C. and on your blog as Anonymous? Then you are not taking advantage of branding. You need people to see you and recognize you on all these places (and where ever else you hang out) so that they will be interested, remember your name, buy your books.
Along with this goes the rather old fashioned idea that you don’t do anything in public (the internet, your facebook page, your bookgroup) you can’t write home about. Don’t go on Goodreads and offend folks with your bad manners and language. Don’t go on Facebook and badmouth your publisher, your bookcover or your granny. Moms of the world are applauding loudly. Haven’t they been telling us this all along?
In other words don’t brand yourself as an idiot.
And if there is something unique about you and your work–trumpet that. But not so much that folks get sick of hearing it, if you can figure out where that dividing line is.
Some of this seems like plain common sense to me. Then again, I AM a mom. And we’ve all heard of folks who have had bad consequences from behavior online that was less than well thought out.
But it all seems so artificial. And I’d rather look for a way to really connect. Branding. Like a brand name. Like a product. Like I’m not really a person at the other end of the blog-o-sphere from you. It makes me feel like that cow.